Welcome to the website of Barry O’Reilly! I strongly believe that service providers have a responsibility to collect, manage, and use data in a responsible manner. Read on to learn about our data policies and practices.

If you have any further queries, please get in touch and we’ll answer as quickly as possible.

For Website Readers

If you read www.barryoreilly.com on the web or via an RSS reader, know that I use Google Analytics to track usage data. However, I do not collect any personally identifying information. All of my Google Analytics data is anonymized.

If you aren’t familiar with Google Analytics, usage data helps me understand how many people visited each page, how they arrived and how long they spent there. I get some navigational cues (e.g. a visitor visited this page and then this page), and I can see what terms people searched for. I don’t know who you are, what you individually read, or what you searched for. I only get anonymized numbers (e.g. 50 people visited this article, a person visited this page and then this page).

I use this data as feedback on how well my writing resonates with you. If an article gets a ton of pageviews, then I consider it helpful. That’s it.

For Barry O’Reilly Subscribers

If you choose to subscribe to my content via email, then I store your name, your email address and any other information you were willing to provide during sign up to personalize the content I share with you in ActiveCampaign. ActiveCampagin also keeps an activity record for you. This means that ActiveCampaign logs every time an email is sent to you, whether or not you opened it, and whether or not you clicked on it. I use this activity data to understand how well an email performed. I occasionally use this information to troubleshoot email deliverability problems. For example, if you email me and tell me you didn’t receive my last newsletter, the first thing I’m going to do is look up your ActiveCampaign profile and see if the email was sent to you.

I also use groups and tagging in ActiveCampaign to segment my readers. For example, I have a group for newsletter subscribers who are also clients or podcast listeners who are also ExecCamp participants. I use these segments to try to minimize the number of emails that I send to everyone. I have a full inbox and I suspect you do, too. So this is an easy way for me to get the most relevant content to the right people.

I also use ActiveCampaign groups and tagging to track experiments that I run. For example, on this blog post, I offered an Innovation Portfolio Workbook in exchange for subscribing to my Workbook group. If you subscribed from that blog post, I track that on your ActiveCampaign profile. I use this data to further personalize communications and track how effective that offer was at growing my mailing list.

If you subscribe to my list, you can select from five categories of content to have delivered to your inbox:

  1. An bi-weekly email containing my latest podcast and show notes.
  2. An email containing the full copy of that month’s blog post.
  3. A monthly newsletter that includes my latest curated content plus that of others I found enjoyable and helpful for my followers that month.
  4. Quarterly articles, case studies and reports I craft on industry topics or client engagements I’ve participated in and wish to share back with the community.
  5. Occasionally, I send an email promoting a new book, course or workshop I’ve created or an announcement I’m excited about and want to make sure you’re the first to know.

You can subscribe or unsubscribe from any of these categories at any time by updating your email preferences. There is a link to do so in every email that I send. There is also a link that allows you to unsubscribe from all emails included in every email that I send.

I’ve had people move jobs, change email addresses and ask to be added again to keep in touch. We’re always happy to stay connected but most importantly respect if you chose to go.

For Webinar Registrants

If you register for one of my webinars and you opt in to receive offers about learning opportunities related to the webinar topic, I’ll add you to that webinar mailing list. That mailing list is used to promote content, programs and workshops related to that webinar. You can unsubscribe from this mailing list at any time.

I use ActiveCampaign to manage this list. I store your name (if you provide it) and your email address and ActiveCampaign tracks your email sends, opens, and clicks.

I use Zoom to host my webinars. Zoom tracks your registration details, how long you participated in the webinar, any questions, comments, or poll responses you submitted during the webinar, and how engaged you were during the webinar. Zoom tracks engagement by measuring whether the Zoom app window is in focus while the webinar is playing. I use this information to gauge how successful the webinar was.

For Courses and Workshops

If you enroll in any of my paid courses, you are added to the course mailing list. I use ActiveCampaign to manage this list. I store your name (if you provide it) and your email address and ActiveCampaign tracks email sends, opens, and clicks on your profile. I send a welcome email (the day you purchase) and a welcome reminder (three days later) asking you to complete some pre-work. Throughout the duration of the course, you will receive a weekly email outlining the course materials for that week and a final wrap-up email when the course ends. You can unsubscribe from this mailing list at any time.

If you enroll in one of my free courses, you are added to the course mailing list. I use ActiveCampaign to manage this list. I store your name (if you provide it) and your email address and ActiveCampaign tracks email sends, opens, and clicks on your profile. The cadence of emails will vary depending upon the course. You can unsubscribe from this list at any time.

I use Teachable to deliver course content. Teachable tracks your logins and your progress through the course.

For all students (free or paid), I also store your course start date for each course that you enroll in on your ActiveCampaign profile.

If you’ve taken my course on LinkedIn Learning I do not get a copy of your personal information. LinkedIn is responsible for their platform and policies. The only information shared with me is usage of the course over a given time frame.

For Clients

If you are a potential or current client, I may keep notes on our conversations in my contact management system.

Once you become a client, I collect the names and roles of all team members and the name(s) of the team’s manager(s). Throughout engagement, I collect the following information:

  1. I keep notes on the progress of each team in Google Drive and Notion.
  2. I record the coaching sessions and recordings are stored in a private Google Drive folder.
  3. The team may share their work with me via Slack, email, or through a variety of tools such as Google Drive, Miro, Mural, etc. These tools are determined by the team and they choose what to share and when.

I keep my personal notes (1) and the Google Drive recordings (2) for up to 90 days after the end of my engagement with the company, unless otherwise specified by our service agreement. These files are confidential between me and the team being coached and will never be shared with anybody else (including other members of the client organization). If team members choose to share these files with other members of the organization, they are free to do so.

Coaching recordings are only used in three instances:

  1. A member of the team misses a session and wants to catch up by watching the recording.
  2. If I need to review a session to clarify what was discussed, agreed or committed to during the session.
  3. As a coach, I sometimes review sessions to improve my own coaching skills.

Any work that is shared with by the team (3) will be confidential indefinitely. If the team requests that I delete specific data, I am happy to do so. However, I do not systematically remove emails or Slack messages from the team.

For Everyone:

I will never sell your data to a third party. I believe you own your data and thus are the only person who should be able to decide who gets access to it.

I believe strongly in the “right to be forgotten” as outlined in the European Union’s GDPR. At any time, you may email me at hello[at]barryoreilly.com and ask that all information about you be deleted. I will delete everything that I can barring any limitations of the tools that I use.

For clients, I may not be able to delete your information if I am still engaging with your parent company (my client) and they want to keep the information. In this instance, the company owns the data, not the individual. However, I will do my best to satisfy both parties.

That’s it. If you have any questions or concerns, please feel free to email me at hello[at]barryoreilly.com.


Barry O’Reilly

Founder Barry O’Reilly, LLC and editor of www.barryoreilly.com

Last updated December 16, 2020