The first rule of minimum viable product (MVP) is there is no product.

What is an MVP? The first rule of minimum viable product (MVP) is there is no product. An MVP is not a minimal product, it is a strategy and process directed toward making and selling a product to customers.

deploy first, code later

Steve Blank – “”
Eric Ries – “The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort”